Designing a good website and publishing it on search engines alone may not make your business as competitive in the market as it ought to be without understanding your online marketplace. On most occasions, online based businesses fail to kick off because of failure to understand the trends and operations of the marketplace. As a newcomer in the internet marketing business, it is important to take your time to understand the forces and operations within your marketplace.
A website is the first contact point between a consumer and an internet marketer.This is because it is through a website that the buyer gets to see the products on market with their specifications.As a result, a website acts as an online storefront that must be designed in the most attractive way in order to attract potential customers. It should be noted that there are a number of strategies and tools that one can use to make his or her website most attractive and admirable for potential clients.
However, before embarking on the strategies and tools for developing a good website for your online marketing business, it is important to have an overview of the proven tips for developing a good website. In internet marketing businesses, there are a number of proven strategies to keep you informed on the industry trends and future projections.
Due to the many years of the development of internet marketing, a number of tools have been designed to help internet marketers keep track of their progresses in a bid to identify their strengths and weaknesses. It is therefore important to take close consideration of the tools put in place to assist new internet marketers keep track of their progress.
There are a number of functions that can be monitored with the help of different internet tools in order to ascertain the effectiveness of an online based business.
These functions include:
Reviewing latest industry trends
It is important for every business to review the latest trends in its industry in order to remain relevant to its market. Trends in an industry could include mentions of competitor names, your brand name or even keywords used to identify our brand. Program developers have come up with quite a number of apps and programs that can aid internet marketing businesses in assessing the latest trends in their industry.
Tools that can be used for reviewing industry trends include:
- Google Alerts
- Google Reader
- Reeder
- Feedly
- PostRank
Managing updates of social media accounts
Monitoring social media accounts is important for any only based business. This is because there are a number of feedbacks and surveys that can be done through these platforms.
Tools that can be used to manage social media updates include:
- Hootsuite
- Tweetdeck
Finding influencers
It is important to note that there are no single internet tools that can be used to identify this indicator alone. However, reputation tools can be used to identify this phenomenon.
These include:
- Klout
- Peerindex
- Kred
- LinkedIn sector skills
Understanding the search behavior of your customers
The search behavior of your prospected customers may be important in determining the key words they use. Therefore, an attempt to study the behavior of customers while searching for information is important in strategizing for visibility in search engines. It is through this that you will be able to determine what key words are commonly used by your customers. After this, you will use those keywords for your website in order to boost your visibility of search engines.
There are a number of tools that can be used to understand customer search behavior. They include:
- Google Keyword Planner
- Google Webmaster Tools integration
- Google AdWords
- Google Trends
- Ubersuggest
- KeywordTool.io
Benchmarking of competitor sites
It is always important to compare the audience sizes amongst industry competitors. This helps you identify the competitors with the highest traffic. From this, you can be able to single out and emulate the different strategies employed by other industry player to achieve massive traffic to their website.
There are a number of tools that you can use to conduct a competitor site benchmarking. These include:
- Google AdPlanner
- AdWords
- Google Placement Targeting Tool
- Similar Web
Understanding the overall effectiveness of your online marketing
An online based business must be able to ascertain whether its marketing efforts are effective. It is through this process that a business can be described as successful in its marketing strategies and tools. A number of tools have since been designed to assist online based businesses in ascertaining the overall effectiveness of their online marketing. The most effective tool when it comes to such services is the Google Analytics.