Facebook Social Ads work virally, but rather than being spread in a random fashion, they are placed on Facebook members’ pages, based on their profile data – which can make them a powerful sales aid for marketers especially in this current decade, where mobile devices are now replacing personal computers at the rate of 4 – 1.
However, like any data system spread via the net, there are rules, restrictions and random factors that can greatly inhibit or enhance their success. In this Special Report, we will explore the ins – and outs – of FACEBOOK Social Ads.
What this Report is Not…
It is not a complete guide to FACEBOOK Ad Creation. Instead, it focuses more on the nuances you will not pick up from FACEBOOK’s easy “Advertising Creation” walk-through and drawbacks to watch out for.
How FACEBOOK Ads Work
Adrian enjoys and loves fishing, and publicly says so in his FACEBOOK profile. A successful Fishing Club wants to promote its weekend fishing site, so it purchases a FACEBOOK Ads. FACEBOOK uses Insight, a powerful demographics tool, to place the Ad via a feed on Adrian’s profile, after extracting the information, is passionate about all things fisherman and lives within a close geographical radius of the Fishing Club, so is a likely candidate to view the ads.
Since it’s his passion, Adrian always pays attention whenever there’s a picture of a fish in an ad – and he also notices the Fishing Club provides accommodation for those needs a stay in so he clicks the “Like This” button and views the Ads. FACEBOOK then finds more ads using this specialized search data – voluntarily provided by Adrian – to place other fishing activities in his Ad feed. (It also adds special needs-related ads, since this was one of the keywords the ad used.)
But there’s more: Adrian has 384 friends on FACEBOOK. 10 of these friends are also connected to his via fishing activities. They read that Adrian “likes” our Fishing Club and has become its FACEBOOK Fan. Trusting his judgment and recommendation, they click on the link. You can see instantly by this example that the combination of becoming a fan and having ads served by profile-targeted feed considerably increases your chances, as an Advertiser, of having your ads read by the right people.
Furthermore, assuming that a percentage of Adrian’s 10 fishing friends do read the geo- targeted1 Ad, 8 of them opted to stay in at the accommodation but all of them select “Like”. Even with this hypothetical example, you can instantly see the potential for our well-marketed fishing club to spread virally… all within a highly focused group more likely to buy. Before you know it, our fishing club has a real following.